The Story

BEHIND THE BRAND

Nosaj Authentics Brand is the creative vision of artist, Jason Ford : a company born at the intersection of art, culture and community. What began as a class project while studying art at East Carolina University has grown into a multifaceted creative brand known for its limited edition hand-painted apparel, large-scale murals and engaging art experiences.

Built on J Ford's entrepreneurial spirit, DIY mindset and sharp artistic vision, Nosaj Authentics Brand blends fine art with everyday expression and style. Ford first gained recognition through his one-of-a-kind hand-painted apparel featuring iconic pop culture and historical figures. These distinctive pieces quickly attracted a loyal following and helped establish Nosaj Authentics Brand as a bold and original voice in the creative space.

At the heart of Nosaj Authentics Brand is an artist whose work reflects a deep commitment to storytelling and cultural resonance. Ford's style blends realism with layered symbolism, often using bold imagery and vibrant color to highlight themes of identity, resilience and community. Whether through portrait-based murals, collage-inspired compositions, or wearable pieces J. Ford’s art invites viewers to pause, reflect and engage. Each piece is a visual conversation rooted in history and guided by purpose. His intent is not only to create something striking but to spark deeper connections between people, places and ideas.

Today, Nosaj Authentics continues to evolve, using murals, apparel and art-driven programs to share powerful visuals and messages. Deeply influenced by hip hop and pop culture the brand exists not just as a product, but as a lifestyle - one that pushes creative boundaries and aims to inspire thought and conversation through visual storytelling.

"ART IS THE TRUEST FORM OF SELF EXPRESSION" @jfordtheartist