Nosaj Authentics Brand is the creative vision of artist Jason Ford — a company born at the intersection of art, culture, and community. What began as a class project while studying art at East Carolina University has grown into a multifaceted creative brand known for its hand-painted apparel, large-scale murals, and engaging art experiences.
Built on Ford’s entrepreneurial spirit, DIY mindset, and sharp artistic vision, Nosaj Authentics Brand blends fine art with everyday expression and style. Ford first gained recognition through one-of-a-kind wearable art: hand-painted shirts featuring iconic pop culture and historical figures. These distinctive pieces quickly attracted a loyal following and helped establish Nosaj Authentics Brand as a bold and original voice in the creative space.
Today, Nosaj Authentics continues to evolve, using murals, apparel and art-driven programs to share powerful visuals and messages. Deeply influenced by art, hip hop, and pop culture, the brand exists not just as a product, but as a lifestyle — one that pushes creative boundaries and aims to inspire thought, conversation, and connection through visual storytelling.