Nosaj Authentics Brand partnered with TEDxRVA to bring a unique blend of public art and audience participation to the Richmond chapter of the world-renowned TED speaker series. This year’s theme, ARTFUL, served as both the inspiration and the challenge; an invitation to approach life, work and problem-solving with the mastery and creativity of an artist.
Ford answered the question, “What makes Richmond ARTFUL?” with an original mural that celebrated the city’s rich identity. The piece featured iconic Richmond figures, historic landmarks, the city’s thriving culinary scene, local sports franchises, and other elements that showcase Richmond as a premier destination for unlimited creativity, inspiration and expression.
In keeping with TEDxRVA’s spirit of engagement, the mural was designed as an interactive Paint by Number Experience. Each attendee found a unique number on the back of their program, corresponding to a section and color on the mural. During session breaks and lunch, guests picked up brushes and became part of the artwork’s creation, adding their strokes to a piece that reflected the collective artistry of the Richmond community.
The result was more than a finished mural — it was a shared experience, a visual statement of what makes Richmond truly ARTFUL.
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